![]() Ensure they’re on-brand and consistentĪs part of your design, make sure that your brand colours, logos and other markers of your identity are present throughout. Plus, 75% of employees are more likely to want to watch a video than read any copy. But a more visual approach is likely to catch your employees’ attention and actually intrigue them to explore the content within the email, rather than simply skip it over like the hundreds of other emails they receive on a weekly basis. This doesn’t mean it has to be overloaded with these elements and scant on copy. While plain text emails are often quite successful in the world of email marketing, to add more character to your employee newsletter you should look to incorporate imagery, videos and design features that add vibrancy and perfectly capture your brand. With that in mind, the following 5 tips should go far in making newsletters that resonate across your team: Lead with imagery And a lot of that can come down to how accessible these are formatted. Once you have determined that an employee newsletter would be a useful addition to your internal communications, now it’s time to consider how it’s formatted.ĭid you know that while 65% of daily emails employees receive are opened, only around 10% actually click any of the material or links within them? That demonstrates that while employees recognise communications like internal newsletters, a much lower percentage actually engage with them. Do you want to increase the reach of your brand values among your team members?.Are you concerned about company culture or how employees are engaging with your brand?.Is it impractical to share these updates face-to-face or through other internal communication channels?.Do you have a lot of company news and successes you wish to share on a frequent basis?.So consider the following to determine how effective an employee newsletter would be within your organisation: For larger, global organisations, a newsletter is often a more practical and efficient way to send this information to employees worldwide. If you are part of a small, more close-knit business, it’s likely you can inform people about relevant company news and events personally. Similarly, consider the size, scale and geography of your team. If there isn’t much company news to share, or you have found other means to share updates frequently with your team (potentially through video conferences or face-to-face meetings), then an internal newsletter might be a waste of resources. Does your employee newsletter have a purpose?īefore you start putting together your employee newsletter, first you need to consider if it’s needed. Through these benefits, employee newsletters can play a major role in developing workforces that feel informed, appreciated and united, and subsequently make them more likely to feel motivated to be part of your brand. Boosting employees’ feeling of recognition as part of their organisation.Instilling transparency within your organisation, gaining employees’ trust in your brand.Ensuring that key messages, events and updates are not lost in email threads. ![]()
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